COMPETETIVE ANALYSIS

The Fix-Up Touch-Up Pen© was developed following extensive research and development works focussed on the applicators as well as on the paint.

Several well-known products from United States and Canada were assessed and scientifically benchmarked against the Fix-Up Touch-Up Pen©. These tests were conducted with the highest precision. The knowledge of many well-known professionals and organizations contributed greatly to this analysis.

You will find below a table outlining the main characteristics of the products currently offered on the market.

This tabulation speaks for itself!

The Fix-up Touch-Up Pen© .unequalled features!


Tabulation
Paint Touch-Up Tool
Brush
Nylon point
Ball point
FIX-UP Touch-up Pen
Applicator        
Numbers of operations needed
1
2*
2*
1
Ergonomics
D
C
D
A
Handling
D
C
C
A
Accuracy
E
D
B
A
Outflow control
D
D
D
A
Application from the top
D
B
B
A
Application from underneath
D
D
E
B
Application from the side
D
B
C
A
Water tightness
C
D
B
A
Odour
D
C
A
A
Paint
 
Brush
Nylon point
Ball point
FIX-UP Touch-up Pen
Customized paint color
No
Yes
No
Yes
Lifetime
E
C
B
A
Product concentration
B
D
D
A
Rust resistance
D
C
D
A
Quality of raw material
D
B
D
A
Metal flake paint
Yes
No
No
Yes
Clear lacquer
no
Yes*
Yes*
Yes
Base coat
Yes
Yes*
Yes*
Yes
Clear lacquer and base coat combined
No
No
No
Yes
* When the base coat and the clear lacquer are included, two operations are needed.
 
Retail price
From $5.95 to $9.95
$9.95 to $29.95
$8.95 to $10.95
$19.95

Evaluation:

A = Excellent B = Good C = Average
D = Poor E = Very Poor  
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